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Marketing

Marketing

Innovation indispensable to marketing, with social media being the new trend

Do you still remember the commercial of Cadbury chocolate few years ago? The commercial with unique background music featuring two kids in high spirits received over 1 million hits online, creating sweeping influences across the globe. In this light, successful marketing strategies will bring immense business opportunities to brands and enterprises.

Innovation is the integral element when it comes to drawing the attention from customers and selling products successfully. As a case in point, to promote Google Glass, Google once required each applicant to make an advanced payment of US$50 and elaborate on the ways to best use the product. Only 8,000 people with the most creative ideas would be eligible to buy the product. The sales restriction was to highlight the fact that those consumers are one-up in the scope of technology. The product turned out to be overwhelmingly well-received.

Science and technology are developing by leaps and bounds now. Marketing should not be limited to TV commercials any more. Companies need to master social media for market promotion as data can be collected via social media for market demand analysis and that relevant promotional strategies can be formulated accordingly. Strategies remain the key when it comes to promotion of brands and products, and the same applies to entertainment companies in which intensive promotion will be rolled out to boost celebrities' popularity.

Marketing faces a constantly changing market. Massive efforts are involved when it comes to executing the best marketing approach. This profession brings about infinite challenges as well as a sense of fulfilment.

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