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Award-winning Advertising Projects in the 58th Cannes Lions International Festival of Creativity

Award-winning advertising project in the 58th Cannes Lions International Festival of Creativity (for the winner sponsored by CreateHK only)

CreateHK sponsored the winning advertising campaigns of the 2010 Kam Fan Awards to participate in the 58th Cannes Lions International Festival of Creativity, in which one of the campaigns attained a number of awards, including the Gold Press Lions (Fundraising & Appeals), Silver Press lions (Illustration) and Bronze Outdoor Lions (Fundraising and Appeals).

Kam Fan Awards is the most prestigious annual competition in Hong Kong to recognise the best works in the local advertising market, while the Cannes Lions International Festival of Creativity presents one of the world's most important international advertising awards.

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ExhibitCar Free Day: Parallel Consequences Campaign, “Flood"
Car Free Day: Parallel Consequences Campaign, “Flood"

ContributorLeo Burnett Limited

"Car Free Day: Parallel Consequences Campaign, Melt / Drought / Flood" won the Gold Press Lions (Fundraising & Appeals), Silver Press lions (Illustration) and Bronze Outdoor Lions (Fundraising and Appeals) in the 58th Cannes Lions International Festival of Creativity. It is a parallel consequences campaign to promote the public awareness about the impact of driving to our climate. Three sets of tyre tracks are created to illustrate the marks left on the environment by people’s driving. Each set contains a track displaying the fun and merriment of driving, while another showing the death and destruction as a result of the emission of carbon dioxide and its impact on our ecosystem. The campaign aims to bring out the message of “Car Free Day”.

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  • Car Free Day: Parallel Consequences Campaign, “Flood"

    Leo Burnett Limited
    Car Free Day: Parallel Consequences Campaign, “Flood"

  • Free Day: Parallel Consequences Campaign, “Melt"

    Leo Burnett Limited
    Free Day: Parallel Consequences Campaign, “Melt"

  • Free Day: Parallel Consequences Campaign, “Drought"

    Leo Burnett Limited
    Free Day: Parallel Consequences Campaign, “Drought"

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