Jump to SearchJump to MenuJump to Content

Career and Study

Designing Public Relations Events

Designing Public Relations Events

Course summary

This competency-based course introduces the key elements of planning, executing and evaluating public relations events. It aims to provide students with insights into managing proactive public relations programmes, handling communications with various stakeholders including internal communications with employees as well as external communications in crisis management.

Students work in groups to plan, organize, and articulate an information-based PR campaigns, through which to acquire skills in outlining purposes and objectives, budget, timeline, samples, and evaluation procedures.

Entry Requirement

No Relevant Information Provided

Address of the institution

2/F, Franki Centre, 320 Junction Road, Kowloon Tong, Kowloon

*The information contained in this website is intended for reference only. You are advised to obtain the latest information directly from the relevant institutions.


The School of Continuing Education ( SCE ) of Hong Kong Baptist University

Programme type


Academic structure

Part time

Duration of study

30 hours year(s)


3411 5483 (Phone)