This competency-based course introduces the key elements of planning, executing and evaluating public relations events. It aims to provide students with insights into managing proactive public relations programmes, handling communications with various stakeholders including internal communications with employees as well as external communications in crisis management.
Students work in groups to plan, organize, and articulate an information-based PR campaigns, through which to acquire skills in outlining purposes and objectives, budget, timeline, samples, and evaluation procedures.Entry Requirement
No Relevant Information ProvidedAddress of the institution
2/F, Franki Centre, 320 Junction Road, Kowloon Tong, Kowloon
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The School of Continuing Education ( SCE ) of Hong Kong Baptist UniversityProgramme type
Part timeDuration of study
30 hours year(s)Enquiry
3411 5483 (Phone)