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Advanced Diploma in Corporate Communication & Public Relations

Advanced Diploma in Corporate Communication & Public Relations

Course summary

The programme aims at equipping students with an all-round understanding of the principles and practice of corporate communication and public relations. It trains students to develop varied skill sets required of a beginning public relations practitioner, including techniques in writing, interpersonal relationships, presentation, problem-solving, research, event planning and managing crises. The programme also specially caters to those who have an interest in exploring the development and practice of public relations in the context of Greater China.

Entry Requirement

1.Level 2 in five HKDSE subjects including English and Chinese (and up to 2 APL subjects) or equivalent; OR
2.Successful completion of Yi Jin Diploma; OR
3.Holder of a relevant School of Continuing Education (SCE) Diploma or equivalent; OR
4.Aged 21 or above, preferably with 3 years' relevant work experience*.

Address of the institution

Kowloon Tong, Kowloon, Hong Kong

*The information contained in this website is intended for reference only. You are advised to obtain the latest information directly from the relevant institutions.


Hong Kong Baptist University

Programme type

Higher Diploma

Academic structure

Part time

Duration of study

2 Years year(s)