Jump to SearchJump to MenuJump to Content

Career and Study

Public Relations and Advertising

Public Relations and Advertising

Course summary

The Public Relations and Advertising (PRA) Option / Major at HKBU aims to prepare students for professional careers in the public relations and advertising industries, working either in commercial public relations and advertising agencies, the information wing of various government bureaus and commissions, or in the public relations and advertising departments of commercial businesses and community service organizations.

Subjects throughout the curriculum provide instruction in the concepts, processes, and management of public relations campaigns designed to persuade audiences to accept the communicator's ideas and to act affirmatively on them.

Students learn basic skills used in creating, writing, and producing such public relations and advertising materials as spoken word, print, audio, and video communication for internal and external presentation.

Entry Requirement

Applicants must fulfil the following requirements:
(i) Level 3 or above in both Chinese Language and English Language; and
(ii) Level 2 or above in Mathematics, Liberal Studies and one Elective Subject

Address of the institution

Kowloon Tong, Kowloon, Hong Kong

*The information contained in this website is intended for reference only. You are advised to obtain the latest information directly from the relevant institutions.


Hong Kong Baptist University

Programme type


Academic structure

Full time

Duration of study

4 years year(s)