•A non-government-funded honours undergraduate programme.
•A full-time programme which is normally completed in 2 years.
•Provides students with academic as well as practical knowledge and skills related to marketing and communication management.
•Offers students a managerial focus, featuring marketing, media and society and communication, public relations and advertising as well as campaign planning in business, travelling and hospitality, sports, media, public and social sectors in Hong Kong.
•Upon completion of the programme, students will be able to integrate theories and practices in executing integrated communication campaigns incorporating public relations, advertising, interactive and publicity activities.
•Supported by School of Communication, which houses the first and most comprehensive advertising and public relations programme in Hong Kong.
•a relevant Associate Degree (AD) from any of the local/overseas recognized institutions; or
•a relevant Higher Diploma (HD) from any recognized institutions.
•Preference will be given to candidates with a score of 6 or above in the International English Language Testing System (IELTS).
4/F, David C. Lam Building, Shaw Campus, Hong Kong Baptist University, 34 Renfrew Road, Kowloon Tong /
8 On Muk Street, Shek Mun, Shatin
*The information contained in this website is intended for reference only. You are advised to obtain the latest information directly from the relevant institutions.
Hong Kong Baptist University College of International EducationProgramme type
Full timeDuration of study
2 Years year(s)