Social Entrepreneur Series – Preservation of Legacy Across Generations [Food]
Social Entrepreneur - Joyce Leung
What is a “social enterprise”? “It stands somewhat between a commercial organisation and an NGO,” Joyce Leung, co-founder and executive director of Eldage explains with a sigh, “but it is never easy to reach a balance between commercial interest and social needs. A social enterprise is not sustainable unless it has a sound business model.” However, when being asked the greatest drive behind running Eldage, Joyce replied undoubtedly, “The happiness of the master craftsmen.”
Joyce, who works in a digital marketing firm, loves her mother’s homemade congee. This inspired her to propose to her company the idea of promoting traditional craftsmanship to the young generation through an online platform. Back in 2016 when Eldage was newly formed, many craftsmen were rather doubtful of the idea. “They might not be willing to share their skills and stories, or might think that youngsters nowadays wouldn’t like to learn those skills anymore. So why bother the efforts?”
Luckily, Joyce was not alone. Hiccups were overcome with the support from her boss and colleagues and the company’s digital marketing experience. For instance, they adapt to the online shopping habit of young people and set up an online store, boosting sale while conserving legacy. “At first the craftsmen had hesitation. But as it turned out hot they began to have faith in the partnership.”
Joyce reminded fellow young people interested in starting up a social enterprise to “be prepared for failures, be willing to take risks, be flexible in business models, and never act on impulse”.
Innovative Venture – Eldage
The innovative venture mentioned above is funded by the Social Innovation and Entrepreneurship Development Fund and assisted and supported by the Fund’s intermediaries in project implementation. The details of the innovative venture are as follows:
Name of Organisation: Eldage
Service nature: Food
Beneficiary group: Elderly
Project type: Prototype
Intermediary Programme: Impact Incubator
What is Social Entrepreneur Series?
Stories of how other social entrepreneurs aspired to start their own business might facilitate your social innovation and entrepreneurship exploration.
A series of social entrepreneur stories will be featured and categorised into six sub-series: Education and Learning, Job Training and Opportunities, Community Participation, Healthcare, Food and Transport. What you are going to read are stories of social entrepreneurs taking forward the startup projects that help themselves and others.