Do you know how to protect your startup ideas from copycats with intellectual property (IP)? We will share with you information on IP and trademark in this article, and more on registered designs, patents, copyright and trade secrets in the next article. Q: What is IP and how do I protect it? A: 'IP' or 'intellectual property' is (a term that describes) a range of rights in different aspects of your business and your products. The most common IP rights are trade secrets (undisclosed commercial information), copyright, registered designs, patents and trademarks. Q: What is a trademark? A: A trademark is a sign that distinguishes the goods and services of one trader from those of others. Typically a trademark can be words (including personal names), indications, designs, letters, characters, numerals, figurative elements, colours, sounds, smells, the shape of the goods or their packaging or any combination of these. A sign must be capable of being represented graphically in order for it to be registered as a trademark. Q: Do you Know the Differences among Company Registration, Business Registration and Trademark Registration? A: A company name registration at the Companies Registry or a business name registered with the Business Registration Office is not the same as a trademark registration at the Trade Marks Registry. A business or company name registration is not an indication of trademark rights. Having registered a company name with the Companies Registry or a business name with the Business Registration Office, you are still required to apply for registration of your trademarks with the Trade Marks Registry. Only the registered trademark owner has an exclusive right to use the trademark in relation to the goods and services in the Hong Kong SAR for which the mark is registered. Watch the video below to learn more about the effective use of registered trademarks in maximising brand values. (Available in Chinese only) Source: Intellectual Property Department “Startup How-tos” is an introductory guidebook written for entrepreneurship newbies, providing startup tips and related public services information.
Social Entrepreneur – Dawning Leung “The true meaning of equality and inclusion is not to arrange a dedicated session for the visually impaired, but to make it possible for them to take part in the same activity with their sighted counterparts.” Dr Dawning Leung, the founder of Audio Description Association (Hong Kong) (AuDeAHK), believes that persons with visual impairment should enjoy the equal rights to “watch” movies, to “view” exhibitions as well as to join various cultural and outdoor activities. To study audio description, Dawning left for the United Kingdom to acquire a relevant Doctorate degree. In 2015, she founded AuDeAHK to promote audio description and to train audio describers in the Chinese societies. What is audio description? According to Dawning, it is a school of professional translation technique of transferring visual elements into verbal descriptions. In film audio description, for instance, audio describers will depict the scene settings and the characters’ moves, facial expressions, outfits etc. in between dialogues and sound effects. The visually impaired may hence comprehend the plot by hearing rather than by watching. Audio description benefits not only persons with visual difficulties. Everyone can obtain supplementing information from the translated visual contents. For example, children with special educational needs may understand the emotions of characters through audio description. “I recalled a lady wearing a pair of reading glasses who followed our audio described tour in a museum. Towards the end of the tour, she took off the glasses and said, ‘I’d rather listen to your narratives!’” Innovative Venture – Film Audio Description Services, Audio Description Services for Outdoor Activities, Audio Description Services for Museums The innovative venture mentioned above is funded by the Social Innovation and Entrepreneurship Development Fund and assisted and supported by the Fund’s intermediaries in project implementation. The details of the innovative venture are as follows: Name of Organisation: Audio Description Association (Hong Kong) Limited Service nature: Community Participation Beneficiary group: Persons with disabilities Project type: Prototype Intermediary Programme: Impact Incubator , Good Seed What is Social Entrepreneur Series? Stories of how other social entrepreneurs aspired to start their own business might facilitate your social innovation and entrepreneurship exploration. A series of social entrepreneur stories will be featured and categorised into six sub-series: Education and Learning, Job Training and Opportunities, Community Participation, Healthcare, Food and Transport. What you are going to read are stories of social entrepreneurs taking forward the startup projects that help themselves and others.
Co-working Space LocatorMore
Apart from capital and social networks, young people may also need office space or studio to launch their businesses. In recent years, many young entrepreneurs prefer to develop their business in a co-working space. Paying heed to their own needs and budget, young people can choose a suitable one from the many co-working spaces across the territory.