Social Entrepreneur Series - Rolling Books - rolling out knowledge [Education and Learning]

The wooden cart loaded with colourful books rolls into schools and communities to help children broaden their horizons through reading. Coming with the cart are a wide variety of creative literature activities, such as dramas and sketch appreciation, which stir the children’s interest.
Social Entrepreneur - James Chong
Reading is not boring – it is the core belief behind “Rolling Books”. Its founder James Chong is passionate about reading and is committed to promoting the reading culture. While working for poverty alleviation in an NGO, he noticed that many children from low-income families see reading as boring because they lack the pleasant experience. He was determined to break this stereotype and started “Rolling Books”, aiming to bring the joy of reading to these children through an innovative way and to provide them with an equal opportunity to enrich knowledge through habitual reading.
Reading brings knowledge, which can help children from low-income families to advance on the social ladder.
Innovative Venture - Rolling Books
The innovative venture mentioned above is funded by the Social Innovation and Entrepreneurship Development Fund and assisted and supported by the Fund’s intermediaries in project implementation. The details of the innovative venture are as follows:
Name of Organisation: Rolling Books Limited
Service nature: Education and Learning
Beneficiary group: Children and Youth
Project type: Prototype
Intermediary Programme: Good Seed
The Job Training and Opportunities story "Spread colours through painting by youth" shared the colourful work of a social entrepreneur, who uses art to help young people find their self-worth. Read on and find out more!
What is Social Entrepreneur Series?
Stories of how other social entrepreneurs aspired to start their own business might facilitate your social innovation and entrepreneurship exploration.
A series of social entrepreneur stories will be featured and categorised into six sub-series: Education and Learning, Job Training and Opportunities, Community Participation, Healthcare, Food and Transport. What you are going to read are stories of social entrepreneurs taking forward the startup projects that help themselves and others.