Startup How-Tos: 3 Considerations for Entrepreneurs-to-be - Advice from a Mastermind of Eyewear Brand

What does an entrepreneur need to consider before starting his/her business?

Brian is an award-winning glasses designer who produce distinctive glasses with a wide variety of materials including granite slabs, ebony and walnut wood. In 2017 he founded his handcrafted eyewear brand “Unsuikyo”. To conclude his entrepreneurial experience, Brian found that a designer simply cares about problems on one dimension: design; an entrepreneur, in contrast, need to concern about various aspects comprehensively.

(The video is conducted in Cantonese)

Brian suggests interested youngsters to plan well on the three factors below before starting their own business:

1. Capital

There are quite a few expenditures involved in business operation, for instance, rent, salary, raw materials, machines, etc. Calculate your cost before you start your business and find a stable source of fund. In the case of Brian, he applied the “Youth Development Fund” and received a seed money for setting up his enterprise.

2. Sales

Nowadays sales campaigns are not limited to stores but the online world as well. Sales channels and customer groups vary among different business sectors. Research the preferences of your target customers and choose a suitable mode of sales to boost the effectiveness. To provide you with further support, sharing among practitioners and professional consultation services will also be arranged by the funded organisations of the “Youth Development Fund”.

3. Mindset

Being a boss may imply greater stress and concerns than being an employee. Prepare your mind, stay calm in challenging situations, and never give up easily! Starting your own business may not necessarily bring you success but lessons that will be useful for a lifetime.

Source: Youth Development Commission - Facebook page

“Startup How-tos” is an introductory guidebook written for entrepreneurship newbies, providing startup tips and related public services information.