With the rapid rise of the digital consumer market in ASEAN, building strong brand awareness has become the key for Hong Kong SMEs to expand into the ASEAN market, as well as to stand out and achieve sustainable growth there. In this seminar, ASEAN e-commerce experts and industry leaders are invited to provide an in-depth deconstruction of brand positioning, platform ecosystems, and consumer psychology in popular markets such as Malaysia, Singapore and Thailand. The seminar will also analyse how to leverage different cross-border resources to expand into the ASEAN market, with a view to assisting the SMEs in establishing the influence of Hong Kong brands in the ASEAN region in a highly efficient and cost-effective manner.

This seminar is one of the seminars under the SME Service Centres' "4-in-1" Seminar Series.

Speaker:

• Mr Bryan Ong - Vice Chairman, Malaysia Cross Border E-Commerce Association

• Mr Victor Chow - Head of Sales, 91APP and Vice Chairman, Hong Kong Federation of E-commerce

• Mr Joseph Yuen - Chairman, Hong Kong Federation of E-commerce