Given the development potential of the Middle East market, an increasing number of Hong Kong enterprises are turning their attention to this region that blends tradition and modernity. As the Middle East comprises countries with diverse legal systems, religious cultures, and institutional frameworks, understanding the current conditions of local markets and intellectual property (IP) protection requirements is crucial for a successful market entry. In this seminar, an expert will provide an overview of the business environment and current IP systems in the Middle East (such as Saudi Arabia, the United Arab Emirates and Qatar). The seminar will also cover key application practices and dispute resolution mechanisms, with a view to assisting SMEs in expanding into the region steadily and sustainably.This seminar is one of the seminars under the SME Service Centres' "4-in-1" Seminar Series.Speaker:Dr Alex Lau - Chairman, SME Global Alliance Intellectual Property Committee  

With the rapid development of Artificial Intelligence (AI), leveraging AI to expand e-commerce markets has become a prevailing trend. In view of this, following the initial three seminars covering the key areas of “Supply”, “Demand” and “Connect”, the SME E-commerce and New Market Development Academy series will hold three additional seminars. Experts will be invited to explore the application of AI in the e-commerce sector, helping SMEs utilise AI to enhance operational efficiency and promote brand development. This seminar is the fourth in the series. Through case studies and interactive discussions, an expert will explore practical strategies and real-world applications of various AI tools such as using AI to generate product images and videos for e-commerce sales. This quick start guide is designed to equip SMEs with essential AI knowledge quickly and fully unlock their AI capabilities.This seminar is one of the seminars under the SME Service Centres' "4-in-1" Seminar Series.Speaker:Mr Michael Li - Vice Honorary Secretary, the Hong Kong Chinese Importers' & Exporters' Association  

✓ Are you looking to stay ahead with the latest developments in Artificial Intelligence (AI), eCommerce, and ESG?✓ Do you want to explore how government funding can accelerate your technology upgrades and business expansion?The new SME ReachOut webinar series — “Global Ready Roadmap of FUND Tech Go”, features three focused sessions designed to equip SMEs with essential upgrade strategies. Discover how to leverage the right funding schemes, adopt cutting-edge technologies, and take practical steps to position your business for global opportunities.Register now and secure your access for all three FREE webinars, your pathway from local to global starts here!EP.1｜Mastering AI MarTech & Funding for Market ExpansionGuest Speaker: Dr. Ken Ip, Chairman of Asia MarTech SocietyDate: 23 April 2026 (Thu)｜16:00–17:00Key Takeaways: • AI Toolkit & Applications • AI MarTech Trends for New Market Expansion • BUD Fund 101: General BUD & Easy BUD EP.2｜Cross-border eCommerce Fast Track with AI & Funding Guest Speaker: Dr. Kanny Chiu, Executive President & Vice Chairman, Hong Kong Internet and eCommerce AssociationDate: 21 May 2026 (Thu)｜16:00–17:00Key Takeaways: • O2O Model and AI-Driven Strategies • SME Success Story • Fundings Support for eCommerce Growth EP.3｜ESG Growth Engine: Funding Your Sustainable Transition for New MarketsDate: 23 July 2026 (Thu)｜16:00–17:00Key Takeaways: • ESG as a Catalyst for SME Competitiveness • Overview of ESG-related Funding • Practical Green Tech Adoption

As the world pivots towards artificial intelligence (AI)-driven innovation, Southeast Asia’s e-commerce market has emerged as a lucrative frontier for Hong Kong brands seeking expansion. In this seminar, an expert will unveil how AI can transform businesses’ e-commerce strategies to succeed in Southeast Asia. Topics include key emerging trends for 2026, regulatory compliance essentials, and practical tips for efficient and cost-effective operations in the Southeast Asian e-commerce market, with a view to assisting SMEs in expanding to the digital markets of Southeast Asia through AI application.This seminar is one of the seminars under the SME Service Centres' "4-in-1" Seminar Series.Speaker:Mr Terry Chan- Founder and Chairman, Hong Kong eCommerce Supply Chain Association (HKeCSC)- Founder and Group CEO, JUSTT GROUP- Founder and Group CEO, SEA321