Central Asia is rich in natural resources and strategically positioned as a central hub connecting Asia and Europe, making it a key region under the Belt and Road Initiative. With the vibrant development of the Central Asian market, it has rapidly emerged as a key frontier for trade, investment, and industry collaboration. In this seminar, an expert will analyse top-selling products and consumer behaviour trends in Central Asia, offer practical advice on entering the local business-to-business (B2B) market, and outline relevant supporting facilities and key considerations. In addition, an industry representative who has successfully expanded into Central Asia will share first-hand business experience, including communication and deal-making approaches with Uzbek merchants, as well as practical cases of leveraging artificial intelligence (AI) to enhance efficiency and boost productivity, with a view to helping SMEs explore new opportunities in the Central Asian market.

This seminar is one of the seminars under the SME Service Centres' "4-in-1" Seminar Series.

Speaker:

• Mr Terry Kwok - Sales Advisor, Alibaba.com Hong Kong Limited 

• Mr Sunny Tsoi - Co-founder, Unifan Hong Kong Limited (Shipbear)