As the world pivots towards artificial intelligence (AI)-driven innovation, Southeast Asia’s e-commerce market has emerged as a lucrative frontier for Hong Kong brands seeking expansion. In this seminar, an expert will unveil how AI can transform businesses’ e-commerce strategies to succeed in Southeast Asia. Topics include key emerging trends for 2026, regulatory compliance essentials, and practical tips for efficient and cost-effective operations in the Southeast Asian e-commerce market, with a view to assisting SMEs in expanding to the digital markets of Southeast Asia through AI application.

This seminar is one of the seminars under the SME Service Centres' "4-in-1" Seminar Series.

Speaker:

• Mr Terry Chan
  - Founder and Chairman, Hong Kong eCommerce Supply Chain Association (HKeCSC)
  - Founder and Group CEO, JUSTT GROUP
  - Founder and Group CEO, SEA321