Amidst the uncertainties in the global trade landscape, many established enterprises and new entrepreneurs in Hong Kong are actively exploring the rapidly booming new markets in Southeast Asia. In this seminar, an expert will analyse the e-commerce and branding trends in Southeast Asia from 2026 to 2027, as well as how businesses can expand their brands into the markets of Southeast Asian countries in a cost-effective and efficient manner, and evaluate the relevant outcomes. The expert will also explore how to leverage artificial intelligence (AI) to empower digital brand building, such as using AI tools, channel strategies, and data-led approaches to drive brand building as well as customer trust and growth. This seminar aims to help SMEs master practical branding strategies to break beyond borders, enabling them to unlock new opportunities in the Southeast Asian markets.

This seminar is one of the seminars under the SME Service Centres' "4-in-1" Seminar Series.

Speaker:

• Mr Terry Chan - Founder and Chairman, Hong Kong eCommerce Supply Chain Association (HKeCSC), Founder and Group CEO, JUSTT GROUP and Founder and Group CEO, SEA321