Good Environmental, Social and Governance (ESG) performance enhances an enterprise’s brand value and market competitiveness. How can SMEs adopt sustainable practices in a credible and affordable way? In this seminar, experts from the ESG and non-governmental organisation (NGO) sectors will explore how strategic SME-NGO partnerships can turn social and environmental impact into brand value. The session will explain how NGO-backed ESG credentials enhance brand trust and differentiation, introduce practical collaboration models suitable for smaller businesses, and show how properly documented ESG initiatives can support marketing, customer loyalty and stakeholder engagement, with a view to helping SMEs in building a trusted, impact-driven brand through ESG practices.

This seminar is one of the seminars under the SME Service Centres' "4-in-1" Seminar Series.

Speaker:

• Dr Michael Lin - Assistant Professor, School of Hotel and Tourism Management, The Hong Kong Polytechnic University 

• Mr Allen Yuen - Executive Director, Community Leap Limited