Xiaohongshu is a highly influential social media platform in the Chinese Mainland. With the recent widespread adoption of artificial intelligence (AI) technology, enterprises can unlock significant business opportunities through this popular platform. In this seminar, an e-commerce expert — and the Hong Kong’s first officially certified Xiaohongshu instructor — will be invited to introduce the latest 2026 business ecosystem and operational mechanism of Xiaohongshu and the e-commerce prospects for Hong Kong’s enterprises. The speaker will also share insights on utilising AI to formulate low-cost and high-efficiency e-commerce marketing strategies on Xiaohongshu, such as reaching the identifying precise target audiences, creating viral contents through AI technology. The seminar aims to assist SMEs in mastering the essential strategies for expanding into the e-commerce market using AI and Xiaohongshu.

This seminar is one of the seminars under the SME Service Centres' "4-in-1" Seminar Series.

Speaker：

• Mr Billy Cheung - Executive Director, Hong Kong Foreign Trade eCommerce Association