Good Environmental, Social and Governance (ESG) performance enhances an enterprise’s brand value and market competitiveness. How can SMEs adopt sustainable practices in a credible and affordable way? In this seminar, experts from the ESG and non-governmental organisation (NGO) sectors will explore how strategic SME-NGO partnerships can turn social and environmental impact into brand value. The session will explain how NGO-backed ESG credentials enhance brand trust and differentiation, introduce practical collaboration models suitable for smaller businesses, and show how properly documented ESG initiatives can support marketing, customer loyalty and stakeholder engagement, with a view to helping SMEs in building a trusted, impact-driven brand through ESG practices.This seminar is one of the seminars under the SME Service Centres' "4-in-1" Seminar Series.Speaker:Dr Michael Lin - Assistant Professor, School of Hotel and Tourism Management, The Hong Kong Polytechnic University Mr Allen Yuen - Executive Director, Community Leap Limited

✓ Are you looking to stay ahead with the latest developments in Artificial Intelligence (AI), eCommerce, and ESG?✓ Do you want to explore how government funding can accelerate your technology upgrades and business expansion?The new SME ReachOut webinar series — “Global Ready Roadmap of FUND Tech Go”, features three focused sessions designed to equip SMEs with essential upgrade strategies. Discover how to leverage the right funding schemes, adopt cutting-edge technologies, and take practical steps to position your business for global opportunities.Register now and secure your access for all three FREE webinars, your pathway from local to global starts here!EP.1｜Mastering AI MarTech & Funding for Market ExpansionGuest Speaker: Dr. Ken Ip, Chairman of Asia MarTech SocietyDate: 23 April 2026 (Thu)｜16:00–17:00Key Takeaways: • AI Toolkit & Applications • AI MarTech Trends for New Market Expansion • BUD Fund 101: General BUD & Easy BUD EP.2｜Cross-border eCommerce Fast Track with AI & Funding Guest Speaker: Dr. Kanny Chiu, Executive President & Vice Chairman, Hong Kong Internet and eCommerce AssociationDate: 21 May 2026 (Thu)｜16:00–17:00Key Takeaways: • O2O Model and AI-Driven Strategies • SME Success Story • Fundings Support for eCommerce Growth EP.3｜ESG Growth Engine: Funding Your Sustainable Transition for New MarketsDate: 23 July 2026 (Thu)｜16:00–17:00Key Takeaways: • ESG as a Catalyst for SME Competitiveness • Overview of ESG-related Funding • Practical Green Tech Adoption

As the world pivots towards artificial intelligence (AI)-driven innovation, Southeast Asia’s e-commerce market has emerged as a lucrative frontier for Hong Kong brands seeking expansion. In this seminar, an expert will unveil how AI can transform businesses’ e-commerce strategies to succeed in Southeast Asia. Topics include key emerging trends for 2026, regulatory compliance essentials, and practical tips for efficient and cost-effective operations in the Southeast Asian e-commerce market, with a view to assisting SMEs in expanding to the digital markets of Southeast Asia through AI application.This seminar is one of the seminars under the SME Service Centres' "4-in-1" Seminar Series.Speaker:Mr Terry Chan- Founder and Chairman, Hong Kong eCommerce Supply Chain Association (HKeCSC)- Founder and Group CEO, JUSTT GROUP- Founder and Group CEO, SEA321