With the rapid development of e-commerce, effectively expanding e-commerce operations to promote the growth of SMEs in new markets is crucial for success. In view of this, the SME E-commerce and New Market Development Academy series will hold three seminars, inviting experts to explore three key areas of e-commerce: “Supply”, “Demand” and “Connect”. These seminars will guide SMEs on how to seize business opportunities brought about by global cross-border e-commerce to promote brand development. After assisting SMEs in discovering their unique value and exploring the precise market demand for their products or services in the first two seminars, this seminar will focus on how to effectively connect the unique value of businesses with market demand. An expert will utilise practical tools and templates with interactive discussions to help SMEs achieve precision marketing for their products and services, thereby enhancing their market competitiveness.This seminar is one of the seminars under the SME Service Centres' "4-in-1" Seminar Series.Speaker:Ms Iris Leung - Executive Director, the Hong Kong Chinese Importers' & Exporters' Association  

Implementing Environmental, Social, and Governance (ESG) principles not only optimises corporate business models but also enhances reputation and attracts investor participation. In this seminar, an intellectual property (IP) expert will analyse the crucial role of IP in ESG. The expert will share insights on the concept of green IP and its impacts on sustainable development. He will explain how IP drives green technology innovation, technology transfer and licensing, as well as its applications in relevant reporting and risk management. Furthermore, the expert will discuss industry case studies to illustrate IP financing (such as green bonds), with a view to assisting SMEs in exploring new opportunities related to ESG from an IP perspective.This seminar is one of the seminars under the SME Service Centres' "4-in-1" Seminar Series.Speaker:Dr Alex Lau - Chairman, SME Global Alliance Intellectual Property Committee