In the new era driven by Artificial Intelligence (AI), expanding into the Guangdong-Hong Kong-Macao Greater Bay Area (GBA), the Association of Southeast Asian Nations (ASEAN) and other overseas markets has become a key strategy for business growth. Beyond adopting technological applications, enterprises can leverage government funding to mitigate the costs and risks of market expansion, while enhancing their competitiveness to take the successful first step in “going global”. This seminar will focus on introducing the “Dedicated Fund on Branding, Upgrading and Domestic Sales” (BUD Fund), the “New Industrialisation Funding Scheme” (NIFS) and the services of “SME ReachOut”. An expert will share key application tips and successful case studies, exploring how businesses can leverage government funding, together with AI applications and digital transformation to unlock new market opportunities. After the seminar, special free one-on-one consultation service will be available. The session will address SMEs’ application enquiries on the spot, provide customised advice on government funding matching and technical support, with a view to assisting enterprises in embarking on their “going global” journey with ease.This seminar is one of the seminars under the SME Service Centres' "4-in-1" Seminar Series.Speaker:Mr James Lam - Consultant, SME ReachOut