Market Stories: Close interdependence of online shopping and logistics

Under the backdrop of global integration, more and more consumers have shifted from shopping at physical stores to shopping online in recent years, mainly for buying clothes, accessories, toys and books. With the ever-increasing maturity and expanding coverage area, online platforms are capable of providing more diversified products, ranging from small stationery items to heavy equipment. Meanwhile, as goods sold online have to be delivered to buyers, online shopping presents a huge opportunity for the logistics industry. As part of the cost is transferred to logistics, products sold online are usually cheaper than those sold in physical stores. The best thing about online shopping is that a consumer can shop anytime and anywhere; hence, this makes logistic companies indispensable. Whether or not a product is delivered timely and correctly has a direct effect on an online shopping platform or store.