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Career and Study

Higher Diploma Programme in Public Relations and Advertising


Higher Diploma Programme in Public Relations and Advertising

Course summary

Integrate the knowledge of marketing and public relations/advertising to formulate promotion strategy
Develop students to be responsible professionals with integrity and team spirit
Offer invaluable internship opportunities to students for them to work in different types of organisations. Students can learn how to plan promotion activities more effectively with limited resources, from which they can practice how to effectively operate public relations and advertising projects and produce promotional strategies

Entry Requirement

Level 2 in five subjects* in Hong Kong Diploma of Secondary Education (HKDSE) Examination including Chinese Language# and English Language, or equivalent; or
Pass in one A Level or two AS Level subjects, plus five passes in HKCEE including Level 2/Grade E in Chinese Language and English Language, or equivalent; or
Satisfactory completion of the Diploma Yi Jin Programme; or
Aged 21 or above.

Address of the institution

Inter-University Hall, The Chinese University of Hong Kong, Shatin

*The information contained in this website is intended for reference only. You are advised to obtain the latest information directly from the relevant institutions.

Institution

School of Continuing and Professional Studies, CUHK

Programme type

Higher Diploma

Academic structure

Part time

Duration of study

2 Years year(s)