Integrate the knowledge of marketing and public relations/advertising to formulate promotion strategy
Develop students to be responsible professionals with integrity and team spirit
Offer invaluable internship opportunities to students for them to work in different types of organisations. Students can learn how to plan promotion activities more effectively with limited resources, from which they can practice how to effectively operate public relations and advertising projects and produce promotional strategies
Level 2 in five subjects* in Hong Kong Diploma of Secondary Education (HKDSE) Examination including Chinese Language# and English Language, or equivalent; or
Pass in one A Level or two AS Level subjects, plus five passes in HKCEE including Level 2/Grade E in Chinese Language and English Language, or equivalent; or
Satisfactory completion of the Diploma Yi Jin Programme; or
Aged 21 or above.
Inter-University Hall, The Chinese University of Hong Kong, Shatin
*The information contained in this website is intended for reference only. You are advised to obtain the latest information directly from the relevant institutions.
School of Continuing and Professional Studies, CUHKProgramme type
Higher DiplomaAcademic structure
Part timeDuration of study
2 Years year(s)