Public relations is an increasingly important marketing function in local and international organizations. The demand for communication expertise in brand building and enhancing competitiveness is sharply increasing.
To cope with the changing needs, markets and the latest media technology, this programme focuses on equipping students with the concepts and skills in corporate communications, particularly the use of social media as communication channels, PR theories and language skills.Entry Requirement
Applicants should hold a bachelor’s degree awarded by a recognized university.
A very small number of exceptions will be considered under very special circumstances. They are required to have a minimum of a completed secondary education and 10 or more years of relevant working experiences, and be assessed by a screening test and personal interview.
The admission to this programme, however, does not automatically qualify students for any master degree articulation. Each articulated master degree programme has its own minimum entry requirements.Address of the institution
28 Wang Hoi Road, Kowloon Bay, Kowloon
*The information contained in this website is intended for reference only. You are advised to obtain the latest information directly from the relevant institutions.
HKU SPACE Community CollegeProgramme type
Postgraduate DiplomaAcademic structure
Part timeDuration of study
18 Months year(s)